Elevating Marketing Teams

Dave Atchison is the CEO of Ibis Advisory Group, a performance-driven marketing technology company that accelerates customer growth through digital marketing optimization. Dave is a highly accomplished executive with a distinguished career growing massive e-commerce companies through marketing, optimization and best-in-class analytical practices across multiple departments and functions. As one of the first five employees at zulily, he grew the marketing department from one to over 80 people, from zero revenue to over $1.2B in five years.

John previously served as Vice President of Engineering and Operations for OpenMarket, a service that facilitates mobile messaging and content sales via the off‐portal mobile channel. Prior to joining OpenMarket, John was Vice President of Global Payment Services for Amazon where he managed their Visa Card program and all consumer and third-party payment capabilities. He was also Vice President of Engineering for First Data Corporation, after their acquisition of Achex, an Internet payments startup where John was both a founder and Vice President of Engineering. He also served as a senior manager at Andersen Consulting (now Accenture) where he specialized in financial services and payments with Visa USA, Smith Barney, JP Morgan, Morgan Stanley and TD Waterhouse. John has more than 15 years of engineering, financial services, network communications and Internet experience. He holds a BS in Applied Science from Miami University.

Cristin attended Cornish College of the Arts in Seattle where she learned to think big, take risks and obsess over the details. At age nine, she was fired from her first position after a mediocre job cleaning up after her neighbor’s cat. Ever since that fateful day, she has gone the extra mile to add value to every project in her life. After graduating Magna Cum Laude in Fine Arts, she worked for a local portrait studio and discovered the direct impact that hustling has on a business, as well as some killer photoshop skills. Cristin was an early employee at zulily and joined Ibis Advisory Group in 2017. Her creative wins in the last decade include sales-driving art direction, conversion-optimized web design, A/B tested brand development, and massive, insight-driven iterations in digital marketing campaigns for companies across all industries and maturity levels.

Sam joined Ibis Advisory Group in 2018, bringing over 20 years of experience with people, organizational development and operations. Appreciated for his practical, “get things done” approach, Sam has led large-scale, enterprise-wide company acquisitions, new business line launches and helped scale up startup companies. Sam has provided coaching to over 250 executives around the globe and has directed leadership development initiatives to improve organizational capability. His process improvement initiatives have generated hundreds of millions of dollars in both sales growth and cost savings. Sam’s previous positions include: Vice President, Director, and Management Consultant for Northwest companies including Alaska Airlines, Getty Images, Nordstrom and PeopleFirm. When not working, Sam can typically be found on the lake – either sailing, kayaking, or hanging out with his wife and dog in their 650 square-foot floating home.

After 5 years in business consulting, Ramer joined Drugstore.com in 2000, where he managed a variety of different teams and built a deep foundation in e-commerce and digital marketing. After Walgreens acquired Drugstore.com in 2011, Ramer served as Vice President of Marketing, overseeing pricing, analytics, acquisition and retention marketing. Ramer joined Amazon in 2013, where he led marketing for Amazon Digital Music and helped to launch the Prime Music digital streaming service. As Global Head of Business Intelligence for Amazon Music in 2015, he built a global team of analysts and data scientists. Ramer joined Ibis Advisory Group in April 2018 to lead Performance Product and Analytics. Ramer grew up in the Seattle area and has a BA in Economics from Middlebury College.

Justin co-founded Ibis Advisory Group and currently leads the Performance Marketing, Performance Product Management and Analytics functions. Prior to Ibis Advisory Group, Justin was at zulily, building attribution models for paid marketing, designing customer LTV predictions and leading the customer acquisition marketing teams for both digital and offline advertising. When he’s not daydreaming about new product features or building growth strategies with our customers, he spends his time scouring the web to find the best fried chicken restaurants in the city. He is also quite busy eating the best fried chicken in the city.

Jon began his career as a CPA and auditor with PricewaterhouseCoopers, focused primarily on global retailers and technology startups. After participating in the initial public offering for a Seattle software company, Jon joined zulily to lead Accounting and see zulily through their IPO in 2013. While at zulily, Jon took on a number of other roles including Chief of Staff to zulily’s CEO and Interim Director of Retention Marketing. In 2016, Jon moved to Singapore with his family to lead Operations for Tableau APAC and to drive increased growth in the region. In 2018, Jon returned to Seattle and joined Ibis Advisory Group to lead Finance and Operations. He aims to work with a diverse background of experiences to accomplish our mission to elevate the marketer. Jon grew up in the Seattle area and has a BA in Accounting from Trinity International University in Chicago, IL.

Santo has bought, sold and deployed just about every form of digital media and sales-tech, mar-tech and ad-tech there is. As an agent of change he has partnered with Fortune 500 brands like Nike, AT&T, Verizon, Adidas, Microsoft, Google, Expedia, Disney and more, to drive digital transformations and positive customer acquisition and engagement outcomes. Santo and his team are focused on delivering value to the customer during every single engagement. When he’s not leading customer-centric teams, Santo can be found engaging in his community. Santo coaches tee-ball, flag football and is a co-creator of the Good Time Project Drive-A-Thon, which raises money for pediatric cancer camp by giving rides in street legal race cars at a Seattle area race track.

Myrna is a self-driven recruiting and talent acquisition leader, global traveler and citizen of the world. She joined Ibis Advisory Group early in 2017 and her curiosity, intuition and easy engagement with others helps her to naturally build connection and strong relationships. Grounded in gardening, home, family and friends, you’ll find Myrna at home in West Seattle, cooking up massive feasts, hiding Easter Eggs for kids and planning her next adventure. She attended the University of Puget Sound and the University of Paris.